The Nintendo Switch 2 will likely be priced at $399, a price point that makes the most sense for the company for several reasons, according to an in-depth analysis provided a few days ago.
Joost van Dreunen, co-founder of the SuperData Research firm, recently shared online a very interesting analysis of Nintendo's strategic direction for the future, focusing on the market changes over the release of the company's previous system and how they will affect the Nintendo Switch 2. The new console, according to the analyst, enters a fundamentally different market landscape than its predecessor, and the company's approach seems to reflect this changed market, prioritizing platform sustainability rather than hardware sales. Backward compatibility and seamless transition suggest the company is focusing on installed base retention and software attachment rates, an approach that falls in line with the industry shift of recent times.
With this very different market landscape, Joost van Dreunen believes the Nintendo Switch 2 will be priced at $399. This price point, according to the analyst, is a critical psychological barrier that balances premium hardware aspirations against mainstream market accessibility, and that would allow Nintendo to maintain its hardware margins, position it below the handheld PC market that has blown up in recent years while clearly indicating the new system is a technological advancement, all without alienating the system's core audience. The blowing up of the handheld PC market could actually be a boon for the Nintendo Switch 2, as it has expanded the addressable audience for a portable gaming system and has a very different core audience that doesn't overlap with Nintendo's family-friendly content.
